![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
Branding the Islam.
Sep. 22nd, 2012 01:02 am.
It just hit me. Please, give me one, just one Muslim brand name I can easily recognize. Please prove me wrong.
In the last century Korea was in the deepest shit imaginable, suffered in turn colonialism, occupation, civil war, state division (still active), dictatorship...
But somehow we all know word "Samsung" today.
Really - how come that acclaimed 1,5 billion Muslims - thirty times as many people - provided the world with nothing but "Al-Qaeda"?
The same happens in the mass culture - not even something as recognizable as Bollywood grows in a shadow of a minaret.
On both planes - in the popular culture and in the marketing Land of Islam is one huge empty space for a westerner. Like another Africa. It wasn't planned - it just happened.
Brands are living things - they grow through borders whenever they can. If Muslim brands can't do it - the division between Islam andthe West the rest is really deep. And it is really really really dangerous.
______
On the bright side - I happen to remember BEKO - Turkish consumer electronics (cheap but reliable) brand thanks to this chart
So, say, in a hundred years from now?
It just hit me. Please, give me one, just one Muslim brand name I can easily recognize. Please prove me wrong.
In the last century Korea was in the deepest shit imaginable, suffered in turn colonialism, occupation, civil war, state division (still active), dictatorship...
But somehow we all know word "Samsung" today.
Really - how come that acclaimed 1,5 billion Muslims - thirty times as many people - provided the world with nothing but "Al-Qaeda"?
The same happens in the mass culture - not even something as recognizable as Bollywood grows in a shadow of a minaret.
On both planes - in the popular culture and in the marketing Land of Islam is one huge empty space for a westerner. Like another Africa. It wasn't planned - it just happened.
Brands are living things - they grow through borders whenever they can. If Muslim brands can't do it - the division between Islam and
______
On the bright side - I happen to remember BEKO - Turkish consumer electronics (cheap but reliable) brand thanks to this chart
So, say, in a hundred years from now?
