Rant

[arpad]

Marketing is not about getting your ad through filters. Marketing is not about lying to maneuver customers into buying your product. Marketing is not about creating multitude of discounts. Marketing is not about pretty graphic ads. Marketing is not about cool slogans.

Marketing is first and foremost about informing someone who needs the product about its existence. And providing an easy way to get the product.

The goal is to produce, promote and sell. Getting investment, building team and infrastructure, running marketing campaigns - aren't goals, but tools.

Why we can't grasp the trivia, why...

Comments

[bugabuga.livejournal.com]

Why because tricking an unsuspecting customer into buying your product is much easier than finding the customer who needs it, and informing him :)

[arpad.livejournal.com]

I am pretty much convinced that power of wickedness is highly overrated.

[bugabuga.livejournal.com]

Perhaps :) But it's quite effective anyways.
Why otherwise people would buy sneakers for $300? :)

[phyloxena.livejournal.com]

Couldn't agree more. I heard this speech almost verbatim a week ago from a very frustrated entrepreneur. He didn't address me, because I'm useless... Good at compassion.